http://www.igi-global.com/book/strategic-integration-social-media-into/140967
Table of Contents
Prefaceivx.................................................................................................................................................
Acknowledgementixx..............................................................................................................................
Section 1
The Opportunity of Social Media
Chapter 1
Project1.........................................................enilpicsiDehtfolaweneRehtsdrawoT:0.2tnemeganaM
Hamid Nach, Université de Québec à Rimouski, Canada
Chapter 2
Effects61..................................................................................tnemeganaMtcejorPnoaideMlaicoSfo
Mark Sponselee, Van Aetsveld, The Netherlands
Chapter 3
Managing53...................stcejorPninoitacinummoCrofaideMlaicoSgnisU:noitacinummoCtcejorP
Esther van Dokkum, HU University of Applied Sciences Utrecht, The Netherlands
Pascal Ravesteijn, HU University of Applied Sciences Utrecht, The Netherlands
Chapter 4
Social15.................................................................................................. tnemeganaMtcejorProfaideM
Amir Manzoor, Bahria University, Pakistan
Section 2
The Human Factor and Social Media
Chapter 5
TheotledoMlautpecnoCafonoitcudortnI:stcepsAkrowmaeTnoaideMlaicoSfoecneulfnI
Measure76.......................................................................krowmaeTnosahaideMlaicoSecneulfnIeht
Frank Molendijk, HU University of Applied Sciences Utrecht, The Netherlands
Chapter 6
Investigating38.........................smaeTtcejorPlautriVnihtiWslooTaideMlaicoSesUotnoitnetnIeht
Jerry Giltenane, Aspiracon, Ireland
Chapter 7
Barriers601..................................................................................stcejorPnonoitpodAaideMlaicoSot
Elizabeth Harrin, Otobos Consultants Ltd, UK
Section 3
Tools and Technologies of Social Media
Chapter 8
Analyzing621.........................................................................................aideMlaicoSfoepacsdnaLeht
Gilbert Silvius, LOI University of Applied Sciences, The Netherlands & University of
Johannesburg, South Africa
Chapter 9
Social931............ stcejorPnoaideMlaicoSfonoitacilppAlacitcarP:smaeTtcejorPnihtiwesUaideM
Linky Van der Merwe, Virtual Project Consulting, South Africa
Chapter 10
An061.........................................................stcejorPnigninraeLevitaroballoCothcaorppAdetargetnI
Giuliana Teixeira Veronese, Stefanini IT Solutions, Brazil
Marcirio Chaves, Nove de Julho University, Brazil
Chapter 11
‘Smart’971.....................................tnemeganaMtcejorProf’sppA‘enohptramS:tnemeganaMtcejorP
Céline M. Silvius, De Montfort University, UK
Gilbert Silvius, LOI University of Applied Sciences, The Netherlands & University of
Johannesburg, South Africa
Section 4
Cases and Applications
Chapter 12
Developing491..............................................................................nalPnoitacinummoCaideMlaicoSa
Ahdia Nazari, Omnia, Finland
Chapter 13
Projects812............................................................................................?elbissoPtahtsI,liamEtuohtiw
Peter Wijngaard, Atos Consulting, The Netherlands
Ina Wensveen, Atos Consulting, The Netherlands
Anne Basten, Atos Consulting, The Netherlands
Tim de Vries, MSD, The Netherlands
Chapter 14
FromnoissucsiDlacitirCA:esnopseRycnegremEniaideMlaicoSfoesUevitcaorPotevitcaeR
of632.....................................................................................................................tcejorPtnedictiwTeht
Kees Boersma, VU University, The Netherlands
Dominique Diks, Hiemstra en De Vries, The Netherlands
Julie Ferguson, VU University, The Netherlands
Jeroen Wolbers, VU University, The Netherlands
Chapter 15
UsingKUamorfsnoitcelfeR:gninraeLreganaMtcejorPdnatnedutSevitaroballoCrofrettiwT
Pilot352......................................................................................................................................... tcejorP
Kate Barnett-Richards, Coventry University, UK
Marie Sams, Coventry University, UK
Chapter 16
Social272............tnemeganaMtnemnrevoGnitnemevlovnItneutitsnoCetomorPsnoitacilppAaideM
Gerald A. Merwin Jr., Valdosta State University, USA
J. Scott McDonald, University of Texas El Paso, USA
John R. Bennett Jr., Valdosta State University, USA
Keith A. Merwin, Merwin Associates, USA
Section 5
Conclusion
Chapter 17
Social392............................................................................................................... ?tnemeganaMtcejorP
Gilbert Silvius, LOI University of Applied Sciences, The Netherlands & University of
Johannesburg, South Africa
Chapter 18
InsidelaicoSnodesaBsseccuSrofsrekaMegnahCpugnitteSetutitsnItnemeganaMtcejorPeht
Connection892..........................................................................................................................................
Deborah Walker, Project Management Institute, USA
Dave Garrett, Project Management Institute, USA
Appendix403............................................................................................................................................
Compilation of References603...............................................................................................................
About the Contributors433....................................................................................................................
Index043...................................................................................................................................................
