Fadak - IT Strategy - IT Strategy: Issues and Practice, Edition 3.1 James D. McKeen
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IT Strategy: Issues and Practice, Edition 3.1 James D. McKeen


  1. Table of Contents

IT Strategy: Issues and Practice, Edition 3.1 James D. McKeen

Table of Contents

Section I: Delivering Value with IT

1. Developing and Delivering on the IT Value Proposition

2. Developing IT Strategy for Business Value

3. Linking IT to Business Metrics

4. Building a Strong Relationship with the Business

5. Communicating with Business Managers

6. Building Better IT Leaders from the Bottom Up

Mini-cases:

            Delivering Business Value with IT at Hefty Hardware

            Investing in TUFS IT Planning at ModMeters

 

Section II: IT Governance

7. IT Shared Services

8. Delivering IT Functions: A Decision Framework

9. The IT Budgeting Process

10. Managing IT-Based Risk

11. Information Management: The Nexus of Business and IT

Mini-cases:

            Shared Services at RR Communications

            Enterprise Architecture at Nationstate Insurance

            IT Investment at North American Financial

 

Section III: IT-Enabled Innovation

12. Innovation with IT

13. Big Data and Social Media

14. Improving the Customer Experience: An IT Perspective

15. Business Intelligence

16. Enabling Collaboration with IT

Mini-cases:

            Information Management at Homestyle Hotels

            Innovation at International Foods

            CRM at Minitrex

            Customer Service at Datatronics

 

Section IV: IT Portfolio Development and Management

17. Application Portfolio Management

18. Managing IT Demand

19. Creating and Evolving a Technology Roadmap

20. Enhancing Development Productivity

21. Information Delivery: IT’s Evolving Role

Mini-cases:

            Project Management at MM

            Managing Technology at Genex Fuels

            Working Smarter at Continental Furniture

 

IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.

Designed for courses where the goal is to understand how IT delivers organizational value, this text can be used in IT Strategy and IT Management courses at the undergraduate and graduate levels. The text combines the experiences and insights of many senior IT managers from leading-edge organizations with thorough academic research to bring important issues in IT management to life and demonstrate how IT strategy is put into action in contemporary businesses.   Edition 3.1 is a new lower-priced edition with three new chapters on contemporary issues. Otherwise, it is identical to the third edition formerly published by Pearson.  The three new chapters are: Chapter 3: Developing and Evolving a Digital Strategy, Chapter 11: Creating a Data Strategy, and Chapter 13: Developing a Cloud Strategy.

Best IT Strategy Course include:

  • Reasons to develop IT strategy
  • Defining an IT strategy
  • Structuring an IT strategy
  • Communicating strategy details
  • Implementing an IT strategy
  • Measuring the success of the strategy
  • Prioritizing and reprioritizing IT projects

 

For undergraduate or graduate courses in IT Strategy or Management

IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.

Use a program that presents a better teaching and learning experience—for you and your students.

    Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful.
    Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.

Focus on IT management

    The focus on IT management in the book helps students know how to manage well. By focusing on IT management–rather than technical issues–the information in this text can be used by a wider range of business professionals.
    Chapters focus on critical IT management issues such as identity management, collaboration, communicating with business, improving relationships with the business, application portfolio management, managing IT-based risk, social computing and master data management.

Offer real-world current context

    Mini-cases: rather than learning concepts free of context, this text introduces students to the complex decisions facing real organisations through minicases. Twelve in all, four of which are new to this edition, these are not just abridged versions of full case studies, as they differ in two significant ways:
        A horizontal perspective takes a slice through a number of coexistent issues. Rather than looking for a solution to a specific problem, students must first identify and prioritise the issues, mimicking how real organisations would approach the same challenge.
        Highly relevant information engages students. Unlike standard cases, which intermix irrelevant information, every sentence of these cases has a purpose and reflects relevant information. As a result, students must analyse each case very carefully so as not to miss critical aspects of the situation.
    To assist instructors, extensive teaching notes are available for all mini-cases. Developed by the authors and based on “tried and true” in-class experience, these notes include:
        Case summaries
        Key issues within each case
        Ancillary information about the company/industry
        Guidelines for organising the classroom discussion
    Mini-cases offer information about delivering business value at Hefty Hardware, customer service at Datatronics, innovation at International Foods, and IT Investment at North American Financial.
    The text presents models and frameworks to use for IT decision making. This text provides extensive use of models and frameworks that students can use in their future careers.

 

 

 


     

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